And, third, we maintain that existing technologies and social sentiment are now mature enough for the emergence of effective user-centric data models. Second, we submit that it is the individual who is the ultimate source of truth. First, we believe that in the near future it will no longer be true that only three companies (i.e., Google, Facebook, and Amazon) hold most of the world’s data. The taxonomy of personal data licenses is based on three major premises. In this paper, we propose the creation of a system of personal data licenses that will help individuals determine conditions for granting access to their personal data. Future Implications to the Data Ecosystem The Importance of Access to Personal Data Is there a Need for “Ownership” of Personal Data? Revolution in the Data Market: Three Changes Jurcys, Donewald, Globocnik & Lampinen, Note, My Data, My Terms: A Proposal for Personal Data Use Licenses, Harv. Markus Lampinen is Co-Founder and CEO of Prifina. Jure Globocnik is Junior Research Fellow at the Max Planck Institute for Innovation and Competition in Munich. Christopher Donewald is Senior Corporate Counsel dealing with privacy, protection, and trust at Affirm and a Professor of Law at Golden Gate University School of Law. Paul Jurcys is a cofounder of Prifina and a CopyrightX Teaching Fellow at Harvard University’s Berkman Klein Center for Internet and Society.
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